Principal Data Scientist, Marketing

Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, patients call outdated insurance directories, wait on hold, endure lengthy waits for appointments, and are surprised by bills. In any other consumer industry, such poor customer experiences would lead to failure, yet in healthcare, patients lack market power and are expected to accept the unacceptable. Zocdoc’s mission is to give power to the patient by building the leading healthcare marketplace, enabling patients to easily find and book in-person or virtual care across all 50 states, over 200 specialties, and 12k insurance plans. By empowering patients to choose their care, we can drive quality up and prices down. As we continue to grow in our 16 years of leadership in this space, we search for individuals who enjoy solving important, complex problems alongside collaborative teammates. Your Impact on our Mission The Analytics team at Zocdoc is a fast-growing group of thought leaders and problem solvers. As a Principal Marketing Data Scientist, you will collaborate with marketing stakeholders to identify, structure, and lead high-priority analytics projects. This role combines a deep understanding of various marketing channels and their nuances with cross-channel expertise and sharp business acumen to drive key business metrics. You’ll enjoy this role if you are: - Passionate about technology and improving patients’ lives. - Enjoy using data and analytics to solve diverse business problems. - Intellectually curious with a knack for complex questions. - Action-oriented, identifying and seizing new opportunities with enthusiasm. - Dynamic, thriving in fast-paced environments. Your day-to-day responsibilities will include: - Analyzing performance data to measure lift driven by marketing efforts. - Partnering with internal and external marketing teams to recommend strategic shifts based on data insights. - Forecasting and creating scenarios for marketing initiatives. - Leveraging Python and/or R to build scalable solutions. - Designing, executing, and analyzing results from incrementality/lift studies and A/B tests. - Collaborating with the data engineering team to structure marketing data. - Building and fostering relationships with stakeholders across the organization. You’ll be successful in this role if you have: - 7+ years of experience in marketing analytics, strategy consulting, or investment banking. - 3+ years of experience owning marketing attribution across multiple channels at a consumer technology company. - Familiarity with digital marketing and analytics tools/platforms (e.g., Google Analytics, Google Adwords, Facebook, Tableau, Looker). - Experience with MMM/MTA models and expertise in regression-based measurement approaches. - Passion for measuring performance for both digital and offline marketing through incrementality/lift studies and A/B tests. - Expertise in SQL as well as Python and/or R. - A BA/BS in a quantitative field (e.g., economics, mathematics, statistics); an MBA or advanced degree is a plus. - Effective written and verbal communication skills. - Humility, treating all people with dignity and respect. Benefits - Flexible, hybrid work environment. - Unlimited PTO. - 100% paid employee health benefit options. - Employer-funded 401(k) match. - Corporate wellness programs (Headspace and Peloton). - Sabbatical leave for employees with 5+ years of service. - Competitive parental leave. - Cell phone reimbursement. - In-office perks, including catered lunch and snacks, commuter benefits, and a convenient Soho location. Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined based on market data and the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package. NYC Base Salary Range: $177,000—$239,000 USD. About Us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book visits online. Founded in 2007 with a mission to empower patients, we are guided by six core values. Zocdoc is a private company backed by leading investors, and we believe we are only scratching the surface of what we aim to accomplish. Zocdoc is a mission-driven organization committed to building teams as diverse as the patients and providers we serve. In the spirit of our core value - Together, Not Alone, we pride ourselves on collaboration, believing that diverse perspectives and experiences improve our community and platform. We are an equal opportunity employer, dedicated to a work environment free of discrimination and harassment. All applicants are considered regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other class protected by applicable laws. Job Applicant Privacy Notice